Workshop "Optimiza tu presencia en LinkedIn"
Impartido por César Chiva

How to Use LinkedIn to Raise Brand Awareness .

It needs no further discussion why social media should be used to get your brand in the limelight and attract your target audience. However, the only debatable question is which social media platform should be used. It is very important to know that every business has its own target customers and they have to make their own marketing strategy in order to attract and engage them. LinkedIn, one of the giants among social media networks can be used to raise the brand awareness and here are some ways using which you can achieve your goal.

Build a Company Page

To begin with, you should look to build a company page on LinkedIn. A company page on LinkedIn gives an identity to your business on social media and allows it to target potential new clients. Even when potential customers are looking for providers of a specific product or service, your business listing appears and they can easily contact you.

Keep the Company Page Active

There is no point in making a page that isn’t active on a regular basis. You should have someone who is posting on the company page regularly. According to statistics, pages that are updated at least once a week have more chances of getting sales leads. You can post anything relevant on your company page including interviews, business insiders, fun facts about the business and much more.

Engage Your Network to Your Company Page

It is important to get your connections connect with your company page so that if any time in the future, they have some needs that your business can meet, they can contact you. Moreover, on LinkedIn, when someone likes a company, all their connections are notified about their activity. It helps in making your brand known to a larger audience and the brand awareness grows. With other social media networks, you have to sponsor your company page to make it popular while on LinkedIn, it happens on its own.

Interact with the Customers

When you start getting inquiries from the potential customers, make sure you answer each and every one of them. Most of the company pages have hired social media managers who don’t bother to answer to queries and this is where the hurdle lies. If you want to make your brand popular, you have to engage with the audience so that the customer trust increases and you get business opportunities.

Sponsor Specific Posts

While keeping your company page active on LinkedIn can help your business to become popular, there are certain posts that you would want to reach a larger audience. This is when you can use the LinkedIn’s paid services. These paid services can help you reach a wider audience with sponsored updates, ads, emails and others.

These are some ways using which you can raise the brand awareness on LinkedIn. However, make sure that you offer quality product or services to your customers so that you can make long-lasting relationships.